Terry Goertz, SVP of Product Management

Leadership

Leadership You Can Trust, Expertise You Can Count On

At Aptarro, our leadership team drives our mission to improve, optimize, and streamline revenue cycle management for healthcare organizations. With decades of combined experience spanning executive, clinical, and operational domains, our leaders bring unparalleled expertise to every decision. Recognized as industry innovators, they have shaped conversations around critical issues like ICD-10, compliance, and payment reform. Guided by their vision, Aptarro is pioneering innovative solutions for healthcare organizations globally, helping them stay one step ahead in this ever-evolving industry landscape.

Terry Goertz

Senior Vice President of Product Management

Terry Goertz is a product innovation leader with over 20 years of experience driving high-impact solutions and profitable growth across healthcare and technology sectors. Throughout his career, Terry has consistently delivered high-impact products that address complex market challenges while driving sustainable growth.

Before joining Aptarro, Terry served as Chief Technology Officer at Hansei Solutions, where he led product management, technology, and customer success teams through a period of significant growth, including the launch of Benji, an EMR purpose-built for behavioral health. Previously, he held key leadership roles at Availity, including Vice President, Chief of Staff, and VP of Product Experience, Analytics, and Strategic Initiatives. There, he evolved existing platforms and introduced forward-thinking solutions used daily by hundreds of thousands of providers.

Terry’s expertise in healthcare was further sharpened during his time at Humana, where he directed strategic initiatives and led portfolios focused on minimizing provider abrasion and administrative burden. His entrepreneurial experience as co-founder and CEO of a successful tech startup adds a unique lens to scaling impactful solutions.A computer science graduate from Western Kentucky University, Terry blends technical depth with business acumen to turn complex requirements into practical, revenue-driving products for healthcare organizations.

"I'm passionate about delivering innovative solutions to solve the most complex challenges in healthcare revenue cycle management. At Aptarro, I'm excited to lead our product team to deliver innovative solutions that maximize efficiency, increase revenue capture, and allow our clients to focus on what matters most – providing exceptional care to their patients."